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Ain’t nothing like the real thing

April 23rd, 2011 in Advertising, Animals, Industrials, Music for... by lpcoverlover | 6 Comments

“Music to Sell the Real Thing By … and Other Hits from Ken-L Foods!”     A 1961 “industrial” record put out by advertising agency giant J. Walter Thompson for the K-L Ration dog food manufacturer to get their sales force pumped up to sell, sell, sell.     Here are original songs written to inspire company tail draggers and motivate those who made their living one can of dog food at a time.     Promotional tools and brand prosthelytizing to a bouncy beat.

This is FALSE ADVERTISING.   After listening to this, there’s very little bounce here or any music at all!   The hushed, sexy female voice (“Miss Monologue”?) with her sexual innuendo and double-entendres is very strange in counterpoint to the all-business marketing exec trying to get his dry message across.     (Her: “You’re a big boy now” – Him: “A figure of speech honey”)   This is just terrible.   Like eating dog food!

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6 Comments

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  1. #1 Retro Hound says:
    April 23rd, 2011 at 10:57 am

    Now that is a find! One of my all-time favorites!

  2. #2 Way Back Now! Lets Go... says:
    April 24th, 2011 at 10:34 am

    Hi-Fi Woofer

  3. #3 Rafter242 says:
    April 25th, 2011 at 3:13 am

    7″ or 12″ ?

  4. #4 lazerguidedmelody says:
    April 25th, 2011 at 12:25 pm

    Does that pooch have a tumour or just a rather splendid tongue?

  5. #5 BenT says:
    April 27th, 2011 at 2:32 pm

    please, somebody rip some mp3s of this!

  6. #6 IDLERACER says:
    October 21st, 2013 at 12:25 am

    How about that? Who would have guessed that Ken-L Ration dog food was utilizing that “The Real Thing” slogan nearly a full decade before Coca Cola.

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